Something's cooking

nolte Küchen has been voted one of Germany’s most popular kitchen brands on multiple occasions. This comes with high brand recognition and a high level of trust among consumers—and nolte is now leveraging precisely these strengths to boost its visibility at the point of sale, building on strong and clear brand messaging.
The new line of built-in appliances covers the key product categories for the kitchen. These include ovens—including models with pyrolytic and broiling functions—compact ovens with microwaves, and built-in microwaves. The range also includes classic glass-ceramic cooktops and induction cooktops—some with integrated downdraft hoods—as well as range hoods, refrigerators, freezers, and dishwashers. Faucets and quartz composite sinks round out the lineup, which is available to all nolte dealers.

“With our own brand, we’re creating an attractive additional offering for our retail partners and, with it, new selling points. At the same time, we’re strengthening the nolte brand beyond furniture and making it visible at additional relevant touchpoints for end consumers,” says Heiko Maibach, Managing Director of Marketing and Sales at nolte Küchen. For retailers, the focus is particularly on ease of processing. “In the future, our customers will receive everything from a single source—with a single point of contact and consolidated delivery—when they choose nolte appliances and the sink area to complement their furniture. At the same time, they can be confident that the private-label products are perfectly tailored to nolte kitchens,” says Maibach, highlighting the additional benefits.